SilverNeedle Hospitality is asserting itself in key regional areas with the addition of seven new hotels to the group’s brand network. The growth of SilverNeedle Hopsitality’s brands is seen as a positive step for the hotel industry which is undergoing generational change.

The newest additions to the SilverNeedle Hospitality group include two Country Comfort hotels (one in Townsville and one in Tumut), a new Chifley Hotel in Townsvillle, an Australis Resort in Coffs Harbour, and three Sundowner Motor Inn properties at Albury, Warrnambool and Naracoorte.

SilverNeedle Hospitality prides itself on its genuine home town hospitality and its network spans across Australia’s regional and coastal hubs. The group offers flexible accommodation options that cater to business and leisure travellers looking to enjoy both short and long terms stays.

According to Jonathan Wooller, SilverNeedle Hospitality’s Vice President of Operations,

We are attracting new partners with our flexible brand licensing agreements that provide a number of incentives that not only provide support for the corporate, leisure and wholesale business but also full channel management integration. This includes being associated with the Qantas frequent Flyer Program and SilverNeedle’s own Escape Club loyalty program which now extends across the Asia Pacific region.

Australis Sanctuary Resort Coffs Harbour (NSW) sits amongst natural bushland minutes from Coffs Harbour CBD. Featuring a 15 metre pool with waterslide, tennis and squash courts, an award-winning restaurant and conferencing facilities, the resort is perfect for a family getaway or corporate event.

Chifley Plaza Townsville (QLD) is located in Townsville’s CBD and offers newly refurbished four star hotel, large conferencing facilities and excellent food and beverage options.

Country Comfort Hotel Tumut (NSW) sits peacefully on the northern foothills of the Snowy Mountains. The hotel features a variety of room styles and recently renovated conferencing facilities and swimming pool.

Country Comfort City Oasis Townsville is a four star resort style property superbly located in the centre of town. The hotel features a lagoon style pool and spa, lush tropical gardens, bbq recreation area and children’s playground making it perfect for business or pleasure.

Sundowner Hume Country Motor Inn, Albury (NSW) is situated on a relaxing two acre property five minutes from the centre of Albury.

Sundowner Blue Whale Warrnambool (VIC) is serenely located on the Great Ocean Road and has ample conferencing rooms for corporate events.

Sundowner William MacIntosh Naracoorte (SA) is in the heart of South Australia’s Limestone Coast and ideally located to explore the spectacular limestone caves. A fully licensed fine dining restaurant, conferencing facilities and a golf course across the road make it suitable for corporate events.